DIGITAL MARKETING
Aryaan Digital Marketing practice helps enterprises build deeper customer relationships by delivering personalized experiences. We enable enterprises to achieve this by delivering relevant content, insights driven decision making and hyper-personalized campaign management, resulting in improved customer wallet share.
AI-fueled content intelligence will drive customer experiences:
Marketers need to understand the huge volume of both structured and unstructured data to make informed and right marketing decisions. Hence they are rapidly moving from one dimensional analytics solutions to AI driven content intelligence solutions that can help determine which potential actions are being driven by content at each stage of the end customer’s journey.
Emergence of fully automated, ‘Always-on’ marketing:
Marketers need to send the right message to the right customers at the right moment and today, this process needs to be automated to maximize output.
'Micro-moments' will be the norm, with customer uniqueness driven by nano-segmentation:
Micro-moments occur when customers turn to their device with a specific intention. And that is where marketers need to understand each customer’s needs and resort to very focused and targeted marketing.
Aryaan partners with enterprises
and enables them to adopt to
these changes.
Our Digital Marketing service offering helps enterprises build deeper customer relationships by providing contextualized and personalized experiences, analytics-driven data intelligence for insights-driven action, and faster and optimized execution of digital programs for superior ROI. We work with CMOs to solve problems related to customer experience, campaign management, personalization, search and analytics and marketing operations. We provide innovative solutions at every step in the marketing journey. We have helped clients increase conversions, reduce turnaround times, increase customer advocacy, and reduce revenue leakage.
Our Offerings
Creating a turbocharged ecosystem through our Digital Marketing solutions
We partner with our customers to help them attain the highest levels of digital marketing maturity and performance. This is done with the help of our premier partnerships with industry leading product vendors like Adobe, Sitecore, Drupal, OpenText, IBM and Oracle, combined with our world class tools, accelerators and frameworks like Digital Factory, Campaign Automation, Connected Customer Framework and Migration Builder to name a few.
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